Fieldwork - Getting close to your audience

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Some research questions need a room. Others need a street, a home, or a waiting area. Hilo conducts in-depth interviews, focus groups, ethnographic fieldwork, and online communities — and where the brief calls for it, extends into sensory and photographic methods that capture what words alone don't reach.

Conducted in Spanish, Italian, and English across Healthcare, Consumer, and UX markets.

Some research questions need a room. Others need a street, a home, or a waiting area. Hilo conducts in-depth interviews, focus groups, ethnographic fieldwork, and online communities — and where the brief calls for it, extends into sensory and photographic methods that capture what words alone don't reach.

Conducted in Spanish, Italian, and English across Healthcare, Consumer, and UX markets.