Qualitative research in Healthcare requires more than methodological rigour. It requires clinical fluency, familiarity with the patient journey, and the ability to work across the full spectrum of stakeholders: HCPs, patients, KOLs, and payers.

Each group speaks a different language. Hilo is trained to meet them in theirs and to create the conditions where the prepared answer gives way to something more useful. Hilo has conducted qualitative research across the following therapeutic areas:

• Cardiology: Cholesterol (dyslipidemia), Heart failure, Hypertension, Stroke

• Dermatology: Atopic dermatitis, Hair loss, Psoriasis

• Endocrinology: Diabetes II, Obesity

• Eye Conditions: Dry eye, Glaucoma

• Gastroenterology: Crohn's disease, Ulcerative colitis

• Gynecology: Menopause

• Haematology: CLL, LCM

• Hepatology: NASH, NAFLD

• Infectious Diseases: Flu, Hepatitis B and C, HIV, Vaccinations

• Neurology: Alzheimer’s disease, Multiple sclerosis, Myasthenia gravis, SMA

• Nephrology: IgAN, PMN

• Nuclear Medicine & Radiology: Diagnostic imaging (PET, SPECT), PET/CT in oncology

• Oncology: Bladder cancer, Breast cancer, Endometrial cancer, mCRC, MM, NHL, NSCLC, Ovarian cancer

• Payers: Regional and national

• Plastic Surgery: Botox, Healing gels, Wound healing

• Psychiatry: MDD

• Pulmonary: Asthma, COPD, Cystic fibrosis, Smoking cessation

• Rheumatology: RA, SLE

• Urology: Erectile dysfunction, Hyperactive bladder